Course curriculum

  • 1

    Introduction

    • Introduction

    • What is stakeholder management and why is it important?

    • Summary: The importance of stakeholder management
  • 2

    Stakeholder analysis

    • Identifying the key stakeholders

    • Prioritize your stakeholders

    • Workbook: Power/Interest Matrix

    • Understanding the key stakeholders

    • Workbook: Understanding your stakeholders

    • Summary: Stakeholder analysis
  • 3

    Communicating with stakeholders

    • Planning your communication

    • Workbook: Complete your stakeholder communications worksheet

    • Different characters

    • Summary: Communicating with stakeholders (the planning phase)
  • 4

    Building trust

    • The ultimate goal of stakeholder management: trust

    • How to build Trust

    • Summary: Building trust

    • Self- Assessement: Your Trust Skills
  • 5

    Pitch your project

    • How to pitch your project

    • Workbook: Plan your pitch

    • Assignment: Pitch your project

    • Summary: Pitch your project
  • 6

    Summary of the e- course

    • Summary of the e-course

    • Summary: Theoretical backgrounds and workbooks
  • 7

    Coaching session

    • Individual coaching session

Instructor

founder

András BATIZ

András finished the Hungarian Academy of Drama and Film in 1997 as a TV director and moderator. While still a student he started working for the state MTV channel as a reporter, editor and moderator. With the advent of privatization in Hungarian television, he became one of the leading faces of RTL, the biggest commercial TV channel in Hungary where he hosted the daily tabloid prime-time program, Fókusz for 7 years. In 2004 he became the spokesperson for the Hungarian Government including its successful re-election campaign of 2006. Eventually rising to head of the communications department for the Prime Minister’s office. Since 2007 he has delivered thousands of trainings for corporate and public sector clients. He regularly delivers keynote speeches at conferences, his favorite topics are related to effective communication techniques, crisis management, trust-building.